Sweetbay's new brand positioning is all about the great quality and value they provide their customers. What differentiates them is their refreshingly different attitude. So to bring this positing to life we came up with the brand tag Live Fresh For Less, allowing us to communicate their message of quality and value in a fun, inspiring, zest for life tone and style.

SPARK Studios, a division of SPARK, is a full service production studio that specializes in broadcast production, video production, post production, web content and still photography. Having these capabilities in-house allows us to craft a much better end-product for our clients while providing a much more cost effective solution for their marketing budgets. Nothing is lost in translation between creative and production, making it easier to execute faster turn-arounds and ensure the right story is told. Find out more at sparkstudios.tv

+ TV / Video

+ Still Photography

+ Motion Graphics

To help establish LFF’s new tone and “Your Fit Is Calling” brand message, we came up with a campaign that utilized clever copy in the form of an unexpected visual solution. By using real people and real life stories from the voice of their “Fit”, we were able to break through the clutter and stand out from the other typical hard-body gyms. For the outdoor, we came up with irreverent, attention grabbing headlines from the “Fit”.

Relaj is a brand we helped launch that reflects cutting-edge technology and incorporates style and sophistication. Inspired by the organic, curvacious forms of the bottle, we created their likeness in a fashion that's soft and fluid - innovative because other industry players are so rugged and harsh.

To help drive tourism for VISIT FLORIDA, we created a campaign that motivates everyone in our state to pitch in for a greater cause — giving Florida’s economy a boost. It's an integrated campaign that reaches out to state residents not as a series of advertisements, but as a grass roots movement.

In the style of Colbert's own quasi-head-of-state delivery, our positioning profile for merchandizing the Colbert Report took on the look of a top-secret document of the Colbert Nation. We outlined the major segments of the show’s fanbase and their buying habits to make sure the show’s merchandise would cater to their desires.

Our work with HSN's textile brands achieved two main objectives. First, we developed the look and feel for four unique lifestyle brands that all fell within HSN's new identity. Second, we gave them the tools to communicate these unique characteristics to a wide audience – brand managers, set designers, buyers, hosts, production vendors, and more.

Founded on a mission of providing “feel great” fast food options, EVOS wanted a collection of in-store materials to help promote specific products. We developed what amounted to a big-idea ad campaign that spoke to their target’s socially-progressive, eco-conscious mindset at the point of sale.

Brooks Brothers suits have been around for over 190 years, but manage to always remain fashionable. This concept suggested a new face for the classic clothier’s online presence with a design that’s both modern and timeless.

DeBartolo Sports and Entertainment’s 100-page+ D Magazine is packed with the kind of juicy details that make a truly standout design piece — gold foil, metallic gold ink, and woven binding to name a few — but most importantly, the piece’s rich imagery recalls a heritage that reaches far beyond the agency’s 3 years in the biz.

We addressed every aspect of the Bayfront image by elevating the level of design to uncharted heights for the healthcare industry. We combined their fresh face with a strategic campaign message of “Choose Teal” aimed at the doctors who have their choice among local hospitals.

When the time came to launch the new Baby Place facility we utilized emotional photography with a simple, inviting message of "Hello." And when employees started showing up to work in new teal-colored cars and emphatically saying "Hello" in the hallways, we knew the campaigns had gained some traction.

eFS had just introduced their new digital fashion photography outfit eFashion Studio 
and wanted to target their top prospects at MAGIC, a major international fashion show. We grabbed their top 20 targets’ attention right outside their booths, where we placed “killer” images of models dressed in their high-end lines.

Dr. Vincent Monticciolo has become one of the nation’s most successful dentists by alleviating patients concerns with his sedation techniques. This creative billboard grabbed the attention of dental-phobes throughout Tampa Bay by transforming the entire outdoor structure into what they fear most.

Flush Puppies was a start-up brand looking to get media exposure on a grand scale. With a unique dog-centric “newspaper”, a bizarre mascot character called Mandog, and a series of webisodes strategically piggy-backed onto the most popular videos on the web, we generated tens of thousands of dollars in PR and over 15.000 views on YouTube.