BRANDING
-
In the style of Colbert's own quasi-head-of-state delivery, our positioning profile for merchandizing the Colbert Report took on the look of a top-secret document of the Colbert Nation. We outlined the major segments of the show’s fanbase and their buying habits to make sure the show’s merchandise would cater to their desires.
BRANDING
-
Our work with HSN's textile brands achieved two main objectives. First, we developed the look and feel for four unique lifestyle brands that all fell within HSN's new identity. Second, we gave them the tools to communicate these unique characteristics to a wide audience – brand managers, set designers, buyers, hosts, production vendors, and more.
BRANDING, DIGITAL PRODUCTION
-
DeBartolo Sports and Entertainment’s 100-page+ D Magazine is packed with the kind of juicy details that make a truly standout design piece — gold foil, metallic gold ink, and woven binding to name a few — but most importantly, the piece’s rich imagery recalls a heritage that reaches far beyond the agency’s 3 years in the biz.
BRANDING
-
Relaj is a brand we helped launch that reflects cutting-edge technology and incorporates style and sophistication. Inspired by the organic, curvacious forms of the bottle, we created their likeness in a fashion that's soft and fluid - innovative because other industry players are so rugged and harsh.
BRANDING, INTEGRATED MARKETING
-
Flush Puppies was a start-up brand looking to get media exposure on a grand scale. With a unique dog-centric “newspaper”, a bizarre mascot character called Mandog, and a series of webisodes strategically piggy-backed onto the most popular videos on the web, we generated tens of thousands of dollars in PR and over 15.000 views on YouTube.
